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If you haven’t quite figured it out yet, we live in what some call “The Experience Economy.” Read the book with the same name, written by Joseph Pine II and James H. Gilmore and see if you agree. Then, just take a look around. Escape rooms – a business where people pay to get locked […]

Working with small business for over fifteen years, I’ve seen the high level of resistance to planning. With so many day-to-day tasks to complete, taking time to plan ahead can be a daunting – seemingly impossible – idea. In an article I wrote for the November/December 2017 issue of Archery Business, I provide specific ways […]

Some years ago I traveled to a small Minnesota town to check out a “new” archery range. This was before my work on the Archery Park Guide, a tool created to help communities navigate archery range development. The city’s existing range had to be moved and staff found a nice spot next to the city’s […]