Blog
Uncover the stories, people, and processes that power our work.
Feb 19 2018
Why is Mister Cool’s Cool?
How does a small, Main Street business compete for customers in our online, ever-connected and exaggeratedly competitive world? Every business needs to evolve with the times; so the answer isn’t easy but it is fairly simple. Let me use a recent suit purchase at my local men’s clothing store, Mister Cool’s Clothing, to demonstrate why […]
Feb 14 2018
Make Anavah Your Compass
Original post appeared on LinkedIn September 18, 2017. Photo credit: Josh Bis on Flickr. People frequently ask me the meaning behind the name “Anavah Consulting,” and I address this question here because the answer reveals my approach to business. I found the word “Anavah” while reading one evening and, after researching its meaning, I knew […]
Feb 6 2018
What does customer experience have to do with the outdoors? Everything!
If you haven’t quite figured it out yet, we live in what some call “The Experience Economy.” Read the book with the same name, written by Joseph Pine II and James H. Gilmore and see if you agree. Then, just take a look around. Escape rooms – a business where people pay to get locked […]
Dec 19 2017
Plan now for a successful 2018
Working with small business for over fifteen years, I’ve seen the high level of resistance to planning. With so many day-to-day tasks to complete, taking time to plan ahead can be a daunting – seemingly impossible – idea. In an article I wrote for the November/December 2017 issue of Archery Business, I provide specific ways […]