Blog

Uncover the stories, people, and processes that power our work.

Feb 14 2018

Make Anavah Your Compass

Original post appeared on LinkedIn September 18, 2017. Photo credit: Josh Bis on Flickr. People frequently ask me the meaning behind the name “Anavah Consulting,” and I address this question here because the answer reveals my approach to business. I found the word “Anavah” while reading one evening and, after researching its meaning, I knew […]

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Feb 6 2018

What does customer experience have to do with the outdoors? Everything!

If you haven’t quite figured it out yet, we live in what some call “The Experience Economy.” Read the book with the same name, written by Joseph Pine II and James H. Gilmore and see if you agree. Then, just take a look around. Escape rooms – a business where people pay to get locked […]

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Dec 19 2017

Plan now for a successful 2018

Working with small business for over fifteen years, I’ve seen the high level of resistance to planning. With so many day-to-day tasks to complete, taking time to plan ahead can be a daunting – seemingly impossible – idea. In an article I wrote for the November/December 2017 issue of Archery Business, I provide specific ways […]

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Dec 19 2017

3 ways to ensure the demise of your future archery range

Some years ago I traveled to a small Minnesota town to check out a “new” archery range. This was before my work on the Archery Park Guide, a tool created to help communities navigate archery range development. The city’s existing range had to be moved and staff found a nice spot next to the city’s […]

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