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Your typical customer of today will not be your typical customer of tomorrow in who they are or how they behave. Avoiding this reality will do you no good. But, it might give your competitors an advantage over you.

How does a small, Main Street business compete for customers in our online, ever-connected and exaggeratedly competitive world? Every business needs to evolve with the times; so the answer isn’t easy but it is fairly simple. Let me use a recent suit purchase at my local men’s clothing store,  Mister Cool’s Clothing, to demonstrate why […]

Original post appeared on LinkedIn September 18, 2017. Photo credit: Josh Bis on Flickr. People frequently ask me the meaning behind the name “Anavah Consulting,” and I address this question here because the answer reveals my approach to business. I found the word “Anavah” while reading one evening and, after researching its meaning, I knew […]

Working with small business for over fifteen years, I’ve seen the high level of resistance to planning. With so many day-to-day tasks to complete, taking time to plan ahead can be a daunting – seemingly impossible – idea. In an article I wrote for the November/December 2017 issue of Archery Business, I provide specific ways […]